A&W Singapore

I curated content across Instagram, Facebook, and TikTok that brought the brand’s personality to life, focusing on the target demographic (Gen Z) whilst maintaining brand guidelines.

Developed a short brand video for A&W Singapore that celebrates the brand’s century-long legacy. From concept to execution, I focused on visually highlighting their signature menu item whilst conveying the brand’s timeless appeal, resulting in content that resonates with both loyal fans and new audiences.

Brand Video

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