Outside Singapore
During my time managing Outside Singapore’s social media, I led a unique collaboration between Keen footwear and a local sustainable coffee brand - KÒFE. I developed the campaign concept, organised and directed the shoot, created the visuals and giveaway mechanics. The campaign drove strong engagement, attracted 900+ new followers within a week, and spotlit KOFE’s brand to a wider audience.
Tools: Photoshop/Illustrator
Caption:
📢 TIME FOR A GIVEAWAY 📢
Valentine’s Day is coming, stand a chance to win a couple’s bundle set to share with the person you love!
❤️ HOW TO ENTER ❤️
Follow @outsidesg, @keen_footwear, and @specialty.kofe
Share this post on your IG story
Tag a loved one in the comments to share the bundle with! 👭👬
Multiple entries are accepted in you share the giveaway post from all 3 accounts! (1 entry per share)
Winner will be announced on Monday, 15 February 2021
❤️ T&Cs ❤️
IG profiles need to be set to public for entries to be valid. Only entries from those residing in Singapore will be accepted. Contest closes on 13 February 2021 at 2359hrs.
Back to school with Fjällräven Kånken
For Outside’s back-to-school campaign, I designed an ad for Instagram Stories spotlighting the Kånken backpack. In Singapore, where backpacks are an essential for students, the campaign positioned Kånken not only as a stylish choice but also as a practical and reliable staple.
