United Square Mall
I managed United Square Mall’s social media platforms, where I led the social media components of licensed brand campaigns within the mall and curated content that balanced creativity with brand consistency. I was also involved in revamping United Square’s social media visual identity - refining fonts, colour palette, and templates to create a more cohesive look across platforms.
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Managed the following KOL collaborations:
Licensed Campaigns
I worked closely with the client to plan and develop a campaign content calendar, utilising provided assets to align with campaign objectives whilst working with my team to execute posts seamlessly throughout the campaign.
